Active Leasing Strategy for Property Owners
At Texas Corporate Homes, we understand the importance of maximizing the revenue potential of your property. Our active leasing strategy combines cutting-edge marketing, strong industry partnerships, and a commitment to optimizing long-term revenue. Below is an in-depth guide to our approach.
Active Leasing and Marketing
Our Strategic Partnerships
We leverage our preferred partnerships with national corporate housing and insurance placement companies. These companies are trusted by insurers to solve housing challenges for displaced families, ensuring your property is top-of-mind when a need arises.
Proactive Exposure
Your property receives the best exposure through:
- Weekly Direct Outreach: We actively market homes to the largest corporate relocation and placement representative database in the industry.
- Online Advertising:
- Google Ads: Targeted campaigns tailored to your property and neighborhood.
- Social Media: Ongoing investments in high-performing platforms to boost visibility.
- Listing Platforms: Airbnb, VRBO, Furnished Finder, and other relevant sites to expand reach.
- Search Engine Optimization (SEO): Continuous investment in strategies like backlinking and keyword optimization to drive organic traffic and direct bookings.
Leasing Team Excellence
Top-Tier Expertise
- Responsive Service: Our leasing team ensures prompt and professional responses to inquiries.
- Strong Relationships: Personal connections with the largest placement companies in the U.S. enable us to attract repeat business and maintain an excellent reputation in the industry.
- Extensive Coverage Area: We are recognized for both professionalism and broad regional coverage.
Occupancy Strategy
Optimized Revenue Focus
Rather than prioritizing high occupancy rates, we focus on maintaining rental rates within the top 10% of the market. This approach balances:
- Moderate Occupancy: Achieving a higher nightly rate with sustainable occupancy.
- Higher Revenue: Maximizing income without compromising on quality.
Occupancy Expectations
- Average occupancy across our portfolio has been 80%. While this means some vacancy is expected, our focus is on overall revenue and exposure to long-term real estate appreciation.
Seasonality Considerations
- Occupancy tends to slow in late summer and early fall due to "back to school" activities.
- Demand typically spikes in winter, especially during hard freeze events that cause housing displacement.
Market Analytics and Saturation Management
Market Research Tools
We utilize the same sophisticated tools as commercial real estate developers to analyze:
- Local Housing Dynamics: Owner-occupied households within a five-mile radius and historical property damage claim rates.
- Demographic Data: Household income, family size, and drivers of area growth.
- Current Supply: Including both our portfolio and competing mid-term rental inventory.